LARKSPUR, Calif., Nov. 10, 2022 /PRNewswire/ — O’Neill Vintners & Distillers, a B
Corp certified company, has acquired FitVine Wine, the category leader in the wellness segment,
positioned to appeal to consumers that want to live an active and balanced life. The acquisition
of FitVine further extends O’Neill Vintners & Distillers portfolio of brands in the growing super-
premium wine.
“Our focus for the last seven years has been to build a portfolio of great brands appealing to the
modern wine drinker,” said Jeff O’Neill, Founder and CEO, O’Neill Vintners & Distillers. “We
see a tremendous opportunity to continue to strengthen and expand FitVine nationally driven by
our commercial team, distributors and trade partners.”
FitVine Wine, is a collection of varietal wines with key attributes of low sugar, low tannins, and
low sulfites. The brand is also known for its no-nonsense, transparent approach to how it
communicates with consumers, a great fit with O’Neill’s portfolio focused on delivering what
consumers need and want to know about the wines they drink. FitVine was founded in 2015 by
co-founders Tom Beaton and Mark Warren to disrupt perceptions of wine not fitting into active
consumer lifestyles and is a leader in the birth of the wellness category, one of the fastest
growing segments in the wine industry.
One of the fastest growing wines in the US, FitVine is currently ranked in the top 100 brands in
both the Liquor and Food channels according to Nielsen ending Oct. 8, 2022. Additionally,
Nielsen named FitVine as “The Best of the Best” Growth Brand award winner and its “Top 5
Growth Brand Parade” award winner. In April 2022, M. Shanken Communications named
FitVine as a 2021 Impact “Hot Brand” award winner.
“The O’Neill portfolio is a natural fit and evolution for FitVine, where the brand will accelerate
its expansion and recruit more passionate consumers throughout the country,” said Eric Bradley,
Executive Vice President at BERKS Group, majority owner of FitVine. “We are incredibly
proud of the wellness brand we have built in partnership with Tom and Mark and are confident
FitVine wines will continue to deliver exceptional quality and transparency to consumers under
the leadership of the talented team at O’Neill.”
